In recent years, the market competition in the chemical industry has become more and more fierce, requiring products with high quality, fast delivery and reasonable price,
and the production and delivery pressure of enterprises is enormous. In addition, the chemical industry is affected by both upstream and downstream, and the business
volume fluctuates greatly. For example, the recent rise in international energy prices, coupled with high transportation costs, has brought pressure to the cost control of
chemical enterprises; On the other hand, affected by the local international situation, the prices of some chemical products (such as chemical fertilizers) have risen sharply,
and the market demand has changed rapidly. Chemical enterprises need to know the changes in the end-use demand of products in time and adjust their business strategies
quickly. Specifically, the current challenges faced by chemical enterprises are as follows:
In the previous supply process, there were many kinds of chemical raw materials, the price of bulk futures fluctuated greatly, the limiting factors of material demand and
supply batch were various, the distribution mode was complex, and the demand of different production lines was also different, which made it difficult for enterprises to
plan procurement and supply;
Medium-term production, continuous production and production capacity: The current expected production capacity is full, but the demand fluctuates, and factors such as
environmental protection policies, power restriction measures and on-site logistics are superimposed. How to meet the market demand, rationally allocate production capacity
and produce appropriate types of products to maximize revenue has become a top priority; Back-end sales, one-way information flow, lack of information sharing and
coordination between departments, independence of each department's plans and inability to fully understand the business situation; How to make use of existing resources
and get the best results, increase income and promote growth in the shortest time.
These challenges put forward higher requirements for the quality of business decision-making in all aspects of chemical enterprises, such as production resource allocation,
production scheduling tracking, refined process management, marketing system and coordination between production and marketing. The traditional business decision-making
method based on business rules and empirical decision-making can no longer meet the needs of enterprises, so a more intelligent decision-making mechanism is urgently needed.
